Starting a podcast is thrilling, but the true test comes in keeping your audience hooked and eager for more.—something that separates seasoned creators from beginners.
With podcasting fast becoming one of the most trusted media platforms, shaping and changing opinions across the world, building a loyal fan base has never been more important.
Podcasting: The Trusted Voice of 2024
With podcasting increasingly replacing traditional media as a trusted source, building a loyal fan base is more crucial than ever. According to the 2024 Podcast Marketing Trust Index Report by Quill Inc in collaboration with Ipsos, one-third (33%) of Americans have shifted their opinions on a topic or brand discussed in a podcast. Illustrating this trend, "The Joe Rogan Experience," the biggest podcast in the U.S. was an important campaign stop this election cycle.
The podcast notably hosted President-Elect Donald Trump, racking up over 46 million YouTube views—underscoring the medium's growing influence.
Ever wanted trusted podcast recommendations tailored just for you? @arithisandthat shares her story on how she went from being an avid listener to creating a unique podcast recommendation service, @EarbudsPodCol, and built a community of podcast lovers. here's her story. 🧵 pic.twitter.com/AkB9Gw9NF2
— 🎙 Mathew Passy 🎙 (@MathewPassy) November 13, 2024
While launching a podcast can be straightforward, securing a loyal listener base remains a top challenge for many. So, how can one ensure that listeners stick around in 2024?
Arielle Nissenblatt, founder of EarBuds Podcast Collective, a renowned podcast recommendation newsletter, shares her secret sauce for cultivating a loyal audience on the latest episode of Podcasting Tech.
Here’s Arielle’s step-by-step guide to transforming your newfound listeners into dedicated fans.
Create a Captivating Trailer
Arielle emphasizes the importance of an enticing trailer to capture potential listeners’ interest. Give a glimpse of your content, introduce yourself, share inside jokes subtly, and articulate why they should keep listening. “I think the first thing to do is to have a trailer that somebody can listen to and decide if that show is for them. And if that show is for them, maybe you explain some of the inside jokes… But you just make sure that there's a way for people to understand what's going on in the show even if it's been going on for 5, 10 years,” Arielle advises.
Also Read: Why Understanding Your 'Why' is the Key to Podcast Growth in 2024
Nurture New Listeners
View each listener as a potential long-term fan. Clarify show nuances without detracting from the intrigue, thereby creating a seamless on-ramp into your show’s universe.
Utilize Hosting Providers
Capitalize on your hosting provider’s features. Most platforms allow you to mark episodes as trailers, increasing the visibility of your introductory content across listening apps.
Frequent Call-Outs
If you're featured on a new platform, make your new listeners feel welcome! A simple shout-out like “Welcome to our new subscribers from [Platform]!” can make newcomers feel valued and included.
Engage with Your Audience
Always acknowledge reviews, ratings, and social media interactions. Express gratitude for features and mention your partners, fostering a strong sense of community and rapport.
Stay Consistent
Consistency builds trust. Clearly communicate your episode schedule and stick to it. Knowing when to expect new content keeps your audience engaged and eager for the next release.
By following these strategies, you’ll be well on your way to not only attracting new listeners but also turning them into loyal fans who keep coming back for more.
YouTube Channel
Apple Podcasts
Spotify
Amazon Music
Youtube Music
RSS Feed