How to Find Your Voice in Podcasting – Tips from host of Mission Matters with 6,000+ Interviews

In the ever-evolving world of podcasts, standing out with a unique voice is essential for any aspiring podcaster. It not only makes it easier to market and monetize your content but also attracts new fans and ultimately grows your podcast.

Adam Torres, co-founder and host of "Mission Matters," has managed to carve a niche in this space, proving it's possible to achieve podcasting success by embracing authenticity and continuous improvement. 

In episode 39 of Podcastingtech, Adam shared his podcasting secrets and strategies that helped his show rise from obscurity to the top 2.5% of global podcasts. The former finance wizard has achieved podcasting fame literally and has conducted over 6,000 interviews with guests ranging from budding entrepreneurs to top executives.

Here's how you can find your voice and establish your place in this competitive field, drawing on Adam's strategies and experiences.

Embrace Authenticity

Adam's journey into podcasting wasn't meticulously planned. He began with a genuine and authentic approach, sharing, "I would just tell the truth...I appreciate you." This authenticity resonated with his audience. To find your voice, it's crucial to be true to yourself.

Engaging your audience starts with being relatable. That means sharing your genuine thoughts and experiences.  Authenticity builds trust, which in turn unlocks audience loyalty and attracts quality guests.

Start Small, Improve Continuously

Adam didn't begin with grand setups or high-end production values. His initial episodes were unedited, focusing purely on content.

“My first three hundred episodes were not edited. I don't even know if I did an intro. I don't know if I did an outro. It was just straight content and an unedited upload, and we built an audience from that. So I did over 300 episodes very quickly. I got better, over time, of course” Adam told host Mathew Passy on Podcasting Tech Show.

For budding podcasters, it's important to start with minimal resources and evolve gradually. Focus on delivering valuable content first, and worry about enhancing production quality later. The podcasting process itself is an invaluable learning experience that hones your skills over time.

Also Read: How to Land Big-Name Guests on Your Podcast Even Without a Huge Audience

Value Relationships and Human Connections

For Adam, building and maintaining relationships is fundamental. Having conducted over 6,000 interviews, he understands the power of human connections. 

“Those relationships that you mentioned, over time, the quality of your platform, also improves. I mean, the content. What kind of conversations are you having? Are you doing things that are still authentic like you were doing in year one and year nine? So how do you maintain that thread of authenticity through all of your body of work so that you build trust, not just with your guests who are important people, but also with your audience who you want to be listening to that can, over time, trust you and trust your voice." Adam notes.

Engaging with guests on a human level enriches your content and broadens your network. With networking comes opportunities for collaboration, learning, and growth.

Leverage Your Background

Adam leveraged his finance background to create engaging content and connect with an audience that valued his expertise. "I think my previous career kinda predisposed me for it," he says.

Consider your own background and expertise. Find ways to incorporate these elements into your podcast. Your unique perspective will serve as your podcast's differentiator, attracting listeners who can relate to or learn from your experiences.

Flourish Through Feedback

The willingness to evolve forms the bedrock of Adam's strategy. He absorbed feedback from guests and audience interactions, allowing him to refine his approach. "Are you better now than you were, a week ago?" Regularly assess your performance and audience reactions. Use insights to enrich your content and innovate your delivery style. This ensures steady progress toward a more impactful podcasting voice.

Also Read: Mastering Remote Podcast: How to Ensure Crystal-Clear Audio Quality with Guests

Consistency is Key

A remarkable lesson from Adam's experience is consistency. In the initial stages of your podcast, it's easy to doubt your impact, but Adam advises commitment: "Present-day Adam doesn't have the right to judge the work of future Adam." By maintaining a consistent recording and release schedule, you can steadily advance your skills and build a loyal audience base. Remember, growth in podcasting takes time and patience.

Continuous Learning and Experimentation

Adam's commitment to refining his craft is evident in his dedication to learning, whether it be studying broadcasting greats or exploring new avenues like comedy to improve his hosting skills. 

"I’m enrolling in a comedy class in Las Vegas because I want to put together five minutes of comedy. I’ve never done comedy in my life. I am absolutely terrified, Matthew. Even saying this, this is the first time I’ve said it publicly. My hands are getting palmy and sweaty just thinking about it. I got a comedy coach, and I’m already freaking out. But I push myself, and I just know that’s another skill set. It’s another skill set to obtain." said Adam.

Aspiring podcasters should take note: Your education in podcasting doesn’t stop once you hit ‘record.’ Read books, take courses, and explore different styles to enrich your podcasting techniques and keep content fresh for your audience.

Finding your voice in the competitive podcasting world involves a mix of authenticity, continuous improvement, and strategic relationship-building. Adam Torres exemplifies how staying true to yourself, valuing human connections, and committing to growth can help you carve a successful niche in podcasting. 

By embracing these strategies, you too can develop a distinctive podcasting voice and thrive in this dynamic industry.