Greg Wasserman

Head of Relationships

Greg Wasserman is a seasoned media sales expert and the current Head of Relationships at Cast Magic, a revolutionary platform leveraging AI to transform audio and video content into a plethora of supporting materials. With a dynamic career spanning over 15 years in the media industry, Greg has carved out a niche for himself by combining his extensive experience in media sales and partnerships to bring innovative solutions to the podcasting space.

Greg's journey into podcasting began when he was tasked with immersing himself in the podcasting ecosystem as part of his role at a mobile apps company that had made acquisitions in the podcasting realm. During this time, he honed his understanding of the podcasting landscape, forming a comprehensive view of the hosting platforms and the critical questions that podcasters grapple with: distribution, audience growth, and monetization. This experience was further enriched by his earlier roles at CBS and Audacy, where he was instrumental in selling podcast advertisements and managing podcasting listening platforms.

A firm believer in the power of community and relationships, Greg's philosophy centers on helping podcasters see themselves as more than just content creators but as brands capable of fostering robust communities across multiple touchpoints, including blogs, newsletters, and social media. This holistic approach to content and community building is a testament to his belief that true success in podcasting extends beyond mere download numbers. Beyond his professional endeavors, Greg is active in fostering thought leadership within the podcasting community. He regularly shares podcast recommendations and insights on LinkedIn, underscoring his commitment to discovering and highlighting indie podcasts and emerging voices in the industry.