Lindsay McMahon’s Podcast Success Formula: Stand Out, Grow & Build Your Brand

Speaker:00:00:06

Welcome to Podcasting Tech, a podcast that equips busy

 

Speaker:00:00:09

entrepreneurs engaged in podcasting with proven and cost effective

 

Speaker:00:00:13

solutions for achieving a professional sound and appearance. I'm

 

Speaker:00:00:17

Matthew Passi, your host and a fifteen year veteran in the podcasting

 

Speaker:00:00:20

space. We'll help you cut through the noise and offer guidance on software and

 

Speaker:00:00:24

hardware that can elevate the quality of your show. Tune in weekly

 

Speaker:00:00:28

for insightful interviews with tech creators, behind the scenes studio tours, and

 

Speaker:00:00:31

strategies for podcasting success. Head to

 

Speaker:00:00:34

podcastingtech.com to subscribe to this show on YouTube or your favorite

 

Speaker:00:00:38

podcast platform, and join us on this exciting journey to unlock the full

 

Speaker:00:00:41

potential of your podcast. Taking out

 

Speaker:00:00:45

to Denver, Colorado, we are chatting with Lindsay McMahon. She's the cohost and

 

Speaker:00:00:49

CEO of the All Ears English and All Ears English

 

Speaker:00:00:53

podcast. Lindsay, thank you so much for joining us tonight. Yes. Thank you, Matthew. Thank

 

Speaker:00:00:56

you for having me here. Glad to be here. So let me

 

Speaker:00:01:00

start by asking, how did you kinda start your podcast journey? What

 

Speaker:00:01:04

led you into wanting to do a podcast that helps

 

Speaker:00:01:07

teach English communication around the world? Yeah. Well, it was 2013.

 

Speaker:00:01:11

It was very early days for podcasting when I started. Out there. Yes.

 

Speaker:00:01:15

More than ten years ago now. I had been teaching English around the world. I

 

Speaker:00:01:19

had lived in Japan. I had lived in South America. I had lived in New

 

Speaker:00:01:23

York City, just teaching to adults, to global professionals who

 

Speaker:00:01:27

wanted to improve their career opportunities and live abroad. And

 

Speaker:00:01:30

so I thought we needed a tool like this. I saw that classroom

 

Speaker:00:01:34

learning doesn't always work, especially the way it was being done around the world,

 

Speaker:00:01:38

and I thought that we could use technology. At the same time, podcasting was starting

 

Speaker:00:01:42

to become popular kind of on the fringes

 

Speaker:00:01:46

still, but I could see it was it was going somewhere. So the two kinda

 

Speaker:00:01:49

came together, and that's when we launched in 2013.

 

Speaker:00:01:53

Very cool. I'm curious. What is it that is being done in the

 

Speaker:00:01:57

classroom that you saw and you were like, there's a better

 

Speaker:00:02:00

way? Yeah. Well, you know, when I got hired to work in

 

Speaker:00:02:04

Japan, I worked for a conversation language school, and those types

 

Speaker:00:02:08

of schools cropped up due to the, practices that

 

Speaker:00:02:11

were happening in schools that students had been going through. Essentially, in

 

Speaker:00:02:15

Japan, you memorize the way you learn to read is by

 

Speaker:00:02:18

memorizing kanji. Right? You memorize 2,500

 

Speaker:00:02:22

kanji characters. So what I think was happening, and maybe still is, I'm

 

Speaker:00:02:26

not sure, I hope it's gotten better by now, is a memorization.

 

Speaker:00:02:29

Right? And I don't think languages are meant to be memorized. The reason

 

Speaker:00:02:33

you learn a language is for human connection. That's our entire philosophy at

 

Speaker:00:02:37

All Our English. And so it's taken in isolation. It's taken,

 

Speaker:00:02:41

like, doing math problems or memorizing Kanji

 

Speaker:00:02:44

characters. And there's not a lot of speaking in the classroom. There's not a lot

 

Speaker:00:02:48

of listening. It's mostly writing and reading. So students aren't

 

Speaker:00:02:51

ready. When they get to the, you know, business level, they're just not ready to

 

Speaker:00:02:55

perform in English and connect. So how did you look

 

Speaker:00:02:59

to improve upon that through the podcast? Yeah. What we did, our format is

 

Speaker:00:03:03

is still kind of different from what you see. There there's a lot of new

 

Speaker:00:03:06

podcasts lately that are great that have cropped up. But at the time, when we

 

Speaker:00:03:09

launched, we were one of the only, double hosted

 

Speaker:00:03:13

shows. So we always have two hosts. So that's what we do. That's one thing

 

Speaker:00:03:17

that's very important because students wanna learn conversational skills,

 

Speaker:00:03:20

and you're not gonna learn back and forth conversation, unfortunately, with one

 

Speaker:00:03:24

host as well. And so we give them we let them

 

Speaker:00:03:28

see two hosts coming back and forth with each other, the chemistry,

 

Speaker:00:03:32

the connection. How do I comment on what someone said? How do I tell a

 

Speaker:00:03:35

story? How do I interrupt politely, but in a realistic

 

Speaker:00:03:39

way? We give them a % real English, which is what they're looking for.

 

Speaker:00:03:43

We don't edit our show very much, to be honest. Why

 

Speaker:00:03:47

do you think that it has taken off from

 

Speaker:00:03:50

there? So you you started doing this in 2013. You have this

 

Speaker:00:03:54

background in teaching English around the globe. I imagine your co

 

Speaker:00:03:57

host also, you have a similar background teaching English to to folks all around the

 

Speaker:00:04:01

world. What was it that when you were starting to do

 

Speaker:00:04:05

your podcast that you thought maybe this will help? Maybe this

 

Speaker:00:04:09

will, you know, help us find some success or more importantly,

 

Speaker:00:04:12

this is gonna help our audience find success. What were some of those tactics

 

Speaker:00:04:16

and, you know, things you put in place early on? Okay. So in terms of

 

Speaker:00:04:19

tactics, one of the good early decisions we made was the

 

Speaker:00:04:23

color of our cover art. Couple things. The cover art is huge. When you first

 

Speaker:00:04:27

launch, that's all people have to go on, is what your podcast looks

 

Speaker:00:04:30

like. We decided to go with a bright color, and it's still we still use

 

Speaker:00:04:34

a bright yellow, and that's always helped us stand out. It's a very simple

 

Speaker:00:04:37

thing. If everyone starts using yellow, then no one will stand out anymore,

 

Speaker:00:04:41

but, you know, it pops right on the screen.

 

Speaker:00:04:45

And we definitely got the word out. As soon as we launched, we announced it

 

Speaker:00:04:48

to our networks. We we weren't shy about saying, hey. We're launching a

 

Speaker:00:04:52

podcast. You know, sometimes people are a little shy about their work when they launch.

 

Speaker:00:04:56

They'll let me publish 10 episodes, and then I'll let people know about it if

 

Speaker:00:04:59

people like it. No. You just go go for it from the beginning. Friends and

 

Speaker:00:05:03

family. Right? They can share it with someone else. And we know that, you know,

 

Speaker:00:05:06

in terms of how you get more downloads, especially in

 

Speaker:00:05:10

Apple Podcast. You wanna get more followers, more people to follow your show, and this

 

Speaker:00:05:14

leads to more downloads. And the more you get in a short period of

 

Speaker:00:05:17

time, the more that will lead to. So it becomes like a positive

 

Speaker:00:05:21

snowball effect. We also put ourselves on the cover,

 

Speaker:00:05:25

and and this is not very revolutionary now, but at that time it was, especially

 

Speaker:00:05:28

in my industry. So at that time, not a lot of ESL

 

Speaker:00:05:32

teachers or EFL podcasts were actually putting their

 

Speaker:00:05:36

faces on the cover. It was much more of a trying

 

Speaker:00:05:39

to stay professional, staying behind the

 

Speaker:00:05:43

scenes. We actually didn't have this

 

Speaker:00:05:46

whole vibe of professionalism. We had more of a fun

 

Speaker:00:05:50

vibe to what we were doing. And so I guess the lesson for your

 

Speaker:00:05:53

listeners here is look at what people are doing in your industry and try

 

Speaker:00:05:57

to do something a little bit different. You know, what can you do? What is

 

Speaker:00:06:01

the standard of what people are doing and what might your audience want

 

Speaker:00:06:05

that could be slightly different, a different format, different way of presenting the cover

 

Speaker:00:06:08

art, a different yeah. Just a different way of conceiving of the

 

Speaker:00:06:12

show. I wonder why folks in your industry weren't putting themselves on the

 

Speaker:00:06:16

cover. I mean, for for those listening who who are wondering why is that so

 

Speaker:00:06:20

important, you know, for many people when they see actual faces,

 

Speaker:00:06:23

actual people on the cover, it makes the content more relatable, more

 

Speaker:00:06:27

personal, it makes them want to more engage with them. So, you

 

Speaker:00:06:31

know, understandably, putting you and your co host on the cover, you're real people now,

 

Speaker:00:06:34

someone who, you know, probably garners more interest than just

 

Speaker:00:06:38

the nameless, faceless, you know, podcast cover art.

 

Speaker:00:06:42

But I'm curious why you think others in your space weren't doing that, if that

 

Speaker:00:06:45

was a conscious choice or, like you said, just, revolutionary at the

 

Speaker:00:06:48

time. Yeah. I don't know. I think podcasting kinda came up from the

 

Speaker:00:06:52

tech world. Right? It was kind of a techie thing in the beginning.

 

Speaker:00:06:56

Maybe it was people that were just more comfortable with their voices, which

 

Speaker:00:06:59

is fine. It's their own style, their own personality.

 

Speaker:00:07:03

I think maybe people didn't seem see it as being as

 

Speaker:00:07:07

performative as we saw it as we see it now, as we saw it.

 

Speaker:00:07:13

Maybe they thought, I'm teaching English. I don't need to be a character.

 

Speaker:00:07:17

You know what I mean? I don't need to be a personality. And we see

 

Speaker:00:07:20

it as more we're personal we are our true personalities for the most part on

 

Speaker:00:07:23

the show. We share things from our lives, but I think a lot of

 

Speaker:00:07:27

teachers separate maybe their personal lives from

 

Speaker:00:07:31

the teaching, at least in the classroom. So maybe that was the thinking.

 

Speaker:00:07:34

I don't know. I mean, it's not that everyone was not doing that, but

 

Speaker:00:07:38

the majority weren't. And so I think that's a big way that we stood

 

Speaker:00:07:42

out. Alright. And, love the the

 

Speaker:00:07:46

use of yellow. Previous guest, Harry Duran, also on here talking about his show and

 

Speaker:00:07:50

the use of yellow and how he made that stand out now. That was a

 

Speaker:00:07:52

a big part of his brand. So certainly advice we've seen before, although,

 

Speaker:00:07:56

like you said, if everybody goes yellow, though, it won't be as, impactful.

 

Speaker:00:08:00

So don't just go yellow, but, you know, right, try to stand

 

Speaker:00:08:03

out is really the key. So looking at the All Ears English podcast, you are

 

Speaker:00:08:07

up to, it looks like, almost 2,300 episodes. Am I am

 

Speaker:00:08:11

I looking at that correct? Correct. Yeah. That's totally correct. I mean, we do five

 

Speaker:00:08:15

episodes a a week, and we've never missed an episode.

 

Speaker:00:08:18

We've been going since 2013. So if you do the math on that, we we

 

Speaker:00:08:22

bumped up from four to five just about a year ago. So

 

Speaker:00:08:26

How did you how do you keep that pacing,

 

Speaker:00:08:30

that stamina? Are you just recording every single day, or

 

Speaker:00:08:34

are you doing, you know, like, blocks of recording? Right? Recording a week or two

 

Speaker:00:08:37

weeks at a clip? Yeah. No. We definitely don't record every day. It's not

 

Speaker:00:08:41

easy. And you do have to you know, when you hire your team or when

 

Speaker:00:08:45

you recruit your cohost, however you wanna set up your your podcasting

 

Speaker:00:08:48

team, you need to make it clear that this is how we do it. So

 

Speaker:00:08:52

our team, my team, they know that we publish five days a week. It's

 

Speaker:00:08:56

nonnegotiable. It's not if we feel like it. It's not if we're

 

Speaker:00:08:59

inspired. There is a system that makes sure we get that done five

 

Speaker:00:09:03

days a week. And the way we do that is we do chunk

 

Speaker:00:09:07

and block off recording times each week. So I have, first

 

Speaker:00:09:11

of all, I have I've just had one person leave the team. So

 

Speaker:00:09:14

currently, we have four of us. There sorry. Three of

 

Speaker:00:09:18

us who are on three different podcasts. It's ideal to have four or

 

Speaker:00:09:22

five for for three podcasts so you have extra people,

 

Speaker:00:09:26

extra combinations. However, we've got three for three

 

Speaker:00:09:29

podcasts at this point, so we will be actually looking to hire a couple of

 

Speaker:00:09:33

new cohosts to join the team this spring, just kind of a side point.

 

Speaker:00:09:37

However, yeah, we set up a system where I record twice a week

 

Speaker:00:09:41

with one cohost. We do about two and a half hours on a Wednesday

 

Speaker:00:09:45

morning, and then Thursday afternoon, I record two and a half hours with a second

 

Speaker:00:09:49

cohost. And that other cohost records two and a half hours

 

Speaker:00:09:52

with the fourth cohost on a sec a separate

 

Speaker:00:09:56

date. So that creates enough content for to keep us about a week

 

Speaker:00:10:00

or two ahead. When people need to go on vacation,

 

Speaker:00:10:04

we we record in advance, and we have a

 

Speaker:00:10:07

system. Our editor gets the files. Our VA

 

Speaker:00:10:11

puts the files in, you know, in the host, in megaphone.

 

Speaker:00:10:15

Everything is kind of systematized. So the only thing I really do

 

Speaker:00:10:19

is record the podcast and the WIFMs and the titles, and

 

Speaker:00:10:23

every the team does the rest for the most part.

 

Speaker:00:10:27

Gotcha. And I like that, like, round robin system where everybody has a little bit

 

Speaker:00:10:30

of a chance to work with everybody else on the show and kinda creates a

 

Speaker:00:10:33

little bit of variety. So having done this since 2013, I'm curious,

 

Speaker:00:10:37

what are some of the the new tools or the new tactics

 

Speaker:00:10:41

that have come along that you think have

 

Speaker:00:10:44

changed the game or that you have found to be most

 

Speaker:00:10:48

impactful in whether it's, you know, the sustainability

 

Speaker:00:10:52

of the show, right, being able to keep it going for as long as you

 

Speaker:00:10:54

have, or in the show's success. You talk about

 

Speaker:00:10:58

having, you know, almost 2,000,000 followers of your show in

 

Speaker:00:11:02

Apple Podcasts and whatnot with, you know, 4,000,000 downloads a

 

Speaker:00:11:05

month, nothing to, you know, nothing to shy away from.

 

Speaker:00:11:10

What do you think are some of the things that have helped you along the

 

Speaker:00:11:12

way, to reach those those levels? Yeah. I mean, so

 

Speaker:00:11:16

we do about 4,000,000 downloads a month. And on our other shows,

 

Speaker:00:11:20

the other shows are a little smaller. They do between

 

Speaker:00:11:24

205 downloads a month, I believe. And

 

Speaker:00:11:27

one Oh, so poultry not it's terrible. So

 

Speaker:00:11:31

one thing that we've done that we've started doing the last two years, and we

 

Speaker:00:11:35

saw I think we saw about 25% growth between

 

Speaker:00:11:38

2023 and 2024, not in downloads, by the way. It's

 

Speaker:00:11:42

important to note that in verified listeners. And that is the metric that the

 

Speaker:00:11:46

industry is is starting to actually look for and look at.

 

Speaker:00:11:50

And that's really important because downloads are not a great metric. It's

 

Speaker:00:11:54

currently the metric for advertising, and it's it's where the industry is, but we

 

Speaker:00:11:58

will move over time over to verified listeners. We've seen that kind of

 

Speaker:00:12:01

growth because we do a monthly we call it a

 

Speaker:00:12:05

relaunch. So we have three shows. Every month, we choose one

 

Speaker:00:12:09

show, and we relaunch it, quote, unquote. Just means we promote it. And what

 

Speaker:00:12:13

we do is we use the other shows. Right? So we do

 

Speaker:00:12:16

a feed drop on the other

 

Speaker:00:12:20

shows to drive to the show being promoted. Feed drops are the

 

Speaker:00:12:24

most effective thing we've seen. We don't track them

 

Speaker:00:12:27

anymore, but we tracked them for two years on Charitable, and they

 

Speaker:00:12:31

work really well, especially if there's a match with the audience. And,

 

Speaker:00:12:35

obviously, with us, it's a network around ESL and so different

 

Speaker:00:12:38

subcategories of ESL, but it makes sense. So if you have

 

Speaker:00:12:42

that kinda match and you do that, it act actually really works well.

 

Speaker:00:12:47

Very nice. What would you say were some of the other things that you have

 

Speaker:00:12:50

done to help grow the show? Or I I guess, like you

 

Speaker:00:12:54

said, it's less about growth and more just about, like, have found success with the

 

Speaker:00:12:57

show. Yeah. Well, I mean, dynamic ad insertion has been a huge

 

Speaker:00:13:02

surge forward for the entire industry.

 

Speaker:00:13:06

We migrated our show to megaphone. We started

 

Speaker:00:13:09

dynamically inserting ads and promos, by the way,

 

Speaker:00:13:12

promoting we're reminding people to hit follow, which is huge, huge,

 

Speaker:00:13:16

huge. Reminding people to check out that other podcast,

 

Speaker:00:13:20

right, which is a tool we utilize in our relaunch plan every month.

 

Speaker:00:13:24

So dynamic ad insertion is a big deal as well as monetizing the show

 

Speaker:00:13:28

with sponsors, which we started doing. We started doing it in 2014,

 

Speaker:00:13:32

and then we stopped doing it, and we came back to it in

 

Speaker:00:13:35

2021. And so I I think in terms of the

 

Speaker:00:13:38

industry at large, dynamically inserting your ads and your promos is

 

Speaker:00:13:42

a huge deal. I'm sure because of the the content that

 

Speaker:00:13:46

you talk about, you know, you get lots of people who, one,

 

Speaker:00:13:50

right, they see your success and they wanna ask you questions, but, two, you probably

 

Speaker:00:13:53

have folks who are going through your courses and thinking, well,

 

Speaker:00:13:57

now that I'm more comfortable with the language, now I wanna do something.

 

Speaker:00:14:01

Is there advice that you give out or there,

 

Speaker:00:14:05

you know, common questions that people are asking you about podcasting that you find

 

Speaker:00:14:09

yourself answering all the time? Yeah. For sure. So questions about launching

 

Speaker:00:14:12

and, you know, what should I do when I launch. One thing that we did

 

Speaker:00:14:16

that I I think still works, and we did this when we launched our most

 

Speaker:00:14:20

recent recent show, which was business English in 2022,

 

Speaker:00:14:24

is launched with a number of episodes already in your queue. Because if you think

 

Speaker:00:14:27

about it logically, you're probably a podcast listener. We're you know,

 

Speaker:00:14:31

makers of podcasts are also listeners of podcasts. Right? Hopefully.

 

Speaker:00:14:35

And you know that when you find a new show and it's just a trailer

 

Speaker:00:14:38

or it's just one episode, it's really disappointing. And you're much less likely

 

Speaker:00:14:42

to hit follow because you just don't know if you wanna hit follow and add

 

Speaker:00:14:45

that show to your your real estate in your in

 

Speaker:00:14:49

your queue because you don't know if you really like that show yet. So

 

Speaker:00:14:53

what we do is we launch with, you know, six to 10 episodes

 

Speaker:00:14:56

already in the queue for them to see if they like the show, and then

 

Speaker:00:14:59

we really push, please hit the follow button, hit the follow button to make

 

Speaker:00:15:03

sure you don't miss an episode of the show. I wonder

 

Speaker:00:15:07

too if, you know, for a while there, people would say you put

 

Speaker:00:15:11

three to six episodes in the queue, and that's because it triggers

 

Speaker:00:15:14

more downloads and therefore gains the algorithms and convinces people you're

 

Speaker:00:15:18

more successful. But I wonder too if when you launch with 10 shows, if it

 

Speaker:00:15:22

makes people feel like you've been around longer than you have. It kinda gives

 

Speaker:00:15:25

them, like, confidence that this is a show that is

 

Speaker:00:15:30

you know, it exists. It is, already

 

Speaker:00:15:33

established. It's obviously sustainable. They could do this much content. Do you

 

Speaker:00:15:37

you think any of that might play into the psyche as well? For sure. And

 

Speaker:00:15:40

you also hone your message. I mean, to be honest, that's my next tip, and

 

Speaker:00:15:44

this is why this matters. Frequency of publishing, there's there's a use for it in

 

Speaker:00:15:47

the sense of you'll figure out your voice. You're not gonna find your voice on

 

Speaker:00:15:51

episode one. Right? We found our our trademark,

 

Speaker:00:15:55

and it's more than a trademark. It is a it is a value. It is

 

Speaker:00:15:59

the reason we work on this show, and it is connection, not

 

Speaker:00:16:03

perfection. And we trademarked the phrase, but we also say it in every

 

Speaker:00:16:06

episode. Connection not perfection. And

 

Speaker:00:16:10

as it applies to language learning and also broadly life, and it works

 

Speaker:00:16:14

because everyone can relate to that. Everyone says, yeah. That feels right. I

 

Speaker:00:16:17

want connection. I'm I'm always torturing myself over trying to be

 

Speaker:00:16:21

perfect, and we just show them how to do it in language learning.

 

Speaker:00:16:25

So it's like a evolutionary thing. If you can find a

 

Speaker:00:16:29

a message that you really believe in, but you're not gonna find

 

Speaker:00:16:32

it on day one. You're gonna find it on episode 55, right, or episode

 

Speaker:00:16:36

a hundred two. So that's why there is something to be said for publishing more

 

Speaker:00:16:40

frequently, and you're just getting everything out, figuring out what you

 

Speaker:00:16:44

actually believe when it comes to your industry. What is your unique

 

Speaker:00:16:47

angle on your industry? You can't find that by sitting and

 

Speaker:00:16:51

thinking about it. You have to talk through it. At least that's the way

 

Speaker:00:16:55

I to I figure things out is by talking through things.

 

Speaker:00:16:59

I I am exactly the same way. Somebody will ask me a question and I'll

 

Speaker:00:17:02

be thinking around as I'm talking, I'm solving the the the

 

Speaker:00:17:05

problem, like, as I'm speaking. Must be a podcast. Nextion

 

Speaker:00:17:09

Not Perfection. You know, well yeah. I Nextion Not Perfection,

 

Speaker:00:17:13

I think, is great especially in in, you know, teaching folks language. Right?

 

Speaker:00:17:16

It's we communicate with so much more than just our words.

 

Speaker:00:17:20

And if you can build up a good connection with somebody, even

 

Speaker:00:17:24

if you don't have a perfect grasp of the language, you can communicate what it

 

Speaker:00:17:27

is you're trying to say and hopefully work through it and build a relationship and,

 

Speaker:00:17:31

you know, build that that that communication, that strength, that connection.

 

Speaker:00:17:35

So I think that's I love that phrase and, damn jealous that you

 

Speaker:00:17:39

trademarked it. We are chatting with Lindsey McMahon, CEO of All Ears English and the

 

Speaker:00:17:43

cohost of the All Ears English podcast. You can learn more about that at

 

Speaker:00:17:46

allearsenglish.com and a bunch of other spots which we'll have links

 

Speaker:00:17:50

to here in the show notes. Lindsay, before we let you go, we have a

 

Speaker:00:17:52

few questions I'd like to ask everybody in the show. Alright. One, since you've been

 

Speaker:00:17:55

in the space for so long and you've probably seen a ton of improvement, but

 

Speaker:00:17:59

I'm wondering, is there another spot in podcasting that you would like to

 

Speaker:00:18:02

see improved, whether it's from the creation,

 

Speaker:00:18:06

distribution, even the listening consumption discovery side? Is there one thing where you're

 

Speaker:00:18:09

like, god. I wish podcasting did this better. I

 

Speaker:00:18:13

think I would like to see and I think there are always,

 

Speaker:00:18:17

you know, new software tools cropping up, but around getting

 

Speaker:00:18:20

people introduced to each other, I think that's how we met on

 

Speaker:00:18:24

PodMatch. Right? So tools where you can I'm not sure if we met maybe we

 

Speaker:00:18:27

met on there. I'm not sure. But ways that you can meet other podcasters

 

Speaker:00:18:31

yeah. Because guest guest hosting or guesting rather, being a

 

Speaker:00:18:35

guest on another show really helps your show grow. That's one of the strategies

 

Speaker:00:18:39

that, I didn't mention, but it's really it's an important way that we

 

Speaker:00:18:42

grew. So more software and more websites cropping up to

 

Speaker:00:18:46

introduce so that people can be introduced to each other that might

 

Speaker:00:18:50

add mutual value to each other's shows. I'd like to see more of that.

 

Speaker:00:18:54

You can never have enough of that, to be honest.

 

Speaker:00:18:58

I couldn't agree more. And by the way, if you're curious about PodMatch, which

 

Speaker:00:19:02

is the platform that Lindsay and I were able to connect on, we'll have a

 

Speaker:00:19:04

link to it here in the show notes below. Check it out. Alex, who was

 

Speaker:00:19:08

a previous guest on the show, just put together a fantastic platform,

 

Speaker:00:19:12

continues to improve it all the time and well worth the time and investment

 

Speaker:00:19:15

there. You you kind of alluded to it, but my second question is, is there

 

Speaker:00:19:18

any particular tech on your wish list, like, something

 

Speaker:00:19:22

that's already out there that you you just haven't pulled the trigger on

 

Speaker:00:19:26

or something you're like, god, I wish somebody would make this so that I can

 

Speaker:00:19:29

do my job better, hardware, software, anything in between?

 

Speaker:00:19:34

Well, I don't if any of your listeners, use

 

Speaker:00:19:37

do video to go along with their podcast or if they do any

 

Speaker:00:19:41

filming on the side, if they sell courses, that kind of thing, I just

 

Speaker:00:19:45

bought a teleprompter, and it's called prompter. So I

 

Speaker:00:19:49

haven't taken it out of the box yet, but I have a feeling there's a

 

Speaker:00:19:52

major that this Elgato? Yeah. Elgato teleprompter. So I'm not

 

Speaker:00:19:55

gonna endorse it yet because I haven't used it, but I got a lot of

 

Speaker:00:19:58

good recommendations for it. So I am looking forward to using that. There

 

Speaker:00:20:02

is a problem that we have where we film a lot of, VSLs,

 

Speaker:00:20:06

video sales letters, a lot of intro videos because we sell courses as

 

Speaker:00:20:09

part of how we make money in our brand.

 

Speaker:00:20:13

And it's really cumbersome having your notes on

 

Speaker:00:20:17

a piece of paper that you have to get get up every, you know, five

 

Speaker:00:20:20

lines and then tape up a new piece of paper. And it's

 

Speaker:00:20:23

just it's just very slow. It's a slow process. So I'm looking

 

Speaker:00:20:27

forward to trying this teleprompter. I would also like

 

Speaker:00:20:31

some really, I would like more technology around rec recording

 

Speaker:00:20:35

like this. We've tried Riverside. We've tried SquadCast. They're all decent programs.

 

Speaker:00:20:39

We're on StreamYard right now, but I would just like to have more options.

 

Speaker:00:20:42

You know? You can never have too many options, like I said.

 

Speaker:00:20:47

That is very, very fair. And, yeah, I I I

 

Speaker:00:20:50

got that prompter. I love what it can do. I love its capabilities.

 

Speaker:00:20:55

What I'll say to anybody listening who's thinking about it, it works best if

 

Speaker:00:20:59

you have the right cameras for it, whether that's a really good DSLR

 

Speaker:00:21:02

camera with a lens or Elgato's actual webcam,

 

Speaker:00:21:06

right, they have plates that are built to make it work better. I've tried it

 

Speaker:00:21:09

with a few others that weren't a % compatible and what I got was a

 

Speaker:00:21:13

lot of glare on the screen and and not a great picture, but the the

 

Speaker:00:21:16

prompter itself worked great and whether you're using it to

 

Speaker:00:21:20

read text on the screen while looking directly into the camera or even just

 

Speaker:00:21:24

using it to interview someone where you can see them. You're doing a a an

 

Speaker:00:21:27

amazing job with eye contact on the camera, so I'd be curious about your

 

Speaker:00:21:31

setup later. But, you know, for a lot of folks like me, my camera's here,

 

Speaker:00:21:34

but, like, you're over here, and so it's I look a little shady,

 

Speaker:00:21:38

or shifty, so to speak, but, the prompter definitely can help, with

 

Speaker:00:21:42

those things. And, you know, we'll throw a link to that here in the show

 

Speaker:00:21:44

notes as well. And then, you know, like you said, people who create podcasts are

 

Speaker:00:21:48

also big listeners. Any shows on your playlist,

 

Speaker:00:21:52

like, you know, when a new episode drops, stop what you're doing, you're gonna

 

Speaker:00:21:55

listen to it, or you're never gonna let a new episode get by? Yeah. I

 

Speaker:00:21:59

mean, I like, Professor G. I've been listening to that

 

Speaker:00:22:03

lately. Scott Galloway publishes some interesting

 

Speaker:00:22:06

content. I also listen to, like, science, health, and

 

Speaker:00:22:10

nutrition podcast like Zoe. It's called z o e. It's

 

Speaker:00:22:14

a, I think, a British host. I listen to

 

Speaker:00:22:17

Vox. What is it? Today Explained. Not Vox. It's

 

Speaker:00:22:21

Today Explained. Yeah. And I also listen to the, you know, the

 

Speaker:00:22:24

journal and the daily. So I'm

 

Speaker:00:22:28

a major podcast listener for sure. But right now, I don't have a show that

 

Speaker:00:22:31

I'm incredibly passionate about. So I'm on the hunt for a new

 

Speaker:00:22:35

one. Very hooked hooked on, for sure. You hear that

 

Speaker:00:22:39

podcast? There's another listener, available to be, to be your,

 

Speaker:00:22:43

you know, huge fans. That's right. Made some good content here for Lindsay.

 

Speaker:00:22:46

Yep. Lindsay McMahon, CEO of All Ears English and the co host of

 

Speaker:00:22:50

the All Ears English podcast. Been doing it for over

 

Speaker:00:22:54

ten years. Amazing stuff. Keep up the great work, and thank you

 

Speaker:00:22:57

for joining us today. Well, thank you, Matthew. It's been great chatting with you today.

 

Speaker:00:23:01

I appreciate it. Thanks for joining us today on Podcasting

 

Speaker:00:23:04

Tech. There are links to all the hardware and software that help

 

Speaker:00:23:08

power our guest content and podcasting tech available in the show

 

Speaker:00:23:12

notes and on our website at podcastingtech.com. You

 

Speaker:00:23:16

can also subscribe to the show on your favorite platform, connect with us on social

 

Speaker:00:23:19

media, and even leave a rating and review while you're there. Thanks, and we'll

 

Speaker:00:23:23

see you next time on Podcasting Tech.