Oct. 8, 2024

Streamline Your podcast with AI and Automation: Joe Casabona's Top Workflow Tips for Creators

The player is loading ...
Podcasting Tech

Are you interested in learning how to optimize your podcast workflow and harness the power of AI to simplify your production process? Do you also want to learn how to save time and money while podcasting? Then you are in for a treat, today, we're diving deep into these topics and more.

In this week’s episode, we chat with Joe Casabona, a podcast system coach at podcast workflows. Joe, who is also the host of two popular podcasts: "Streamline Solopreneur" and "Podcast Workflows," shares his insights on podcast automation and software solutions to streamline podcasting. 

Joe's strategies come from his many years of experience: over 10 years creating podcasts, more than 15 years teaching, and over 20 years as a web developer. He also produces 3 podcasts, makes $30,000-50,000 every year on sponsorships alone, and gets 60,000 downloads every month from his show.

He does all these while raising 3 small children. That’s because his podcast systems save him 12 hours every week.

In this episode, Joe and Mathew discuss integrating iPhones as continuity cameras for high-quality video. Joe shares his expertise in workflow optimization using tools like Airtable, Notion, and more. They also explore the supportive role of AI in podcasting, emphasizing how it can handle mundane tasks to free up creative energy.

This episode is packed with valuable insights on using modern tools and automation to make your podcasting journey more efficient.

IN THIS EPISODE, WE COVER:

  • Using the iPhone continuity camera for podcasting: Mathew and Joe discuss the pros and cons, including the switch back to the Logitech BRIO for flexibility.
  • Improving podcast workflows: Joe shares how he customizes workflow solutions for podcasters, mentioning tools like Airtable, Notion, and ClickUp for automating tasks.
  • The role of AI in podcasting: Joe emphasizes using AI to support, not replace, human creativity. They discuss AI's potential in handling mundane tasks to free up more time for content creation.
  • Early podcasting tools and modern solutions: Joe recounts his journey from using Skype and QuickTime to adopting no-code tools like make.com and Zapier for automation.
  • Essential podcasting hardware and software: Joe recommends the Shure SM7B and MV7 microphones, the RODECaster Pro 2, and Notion for organizing podcast notes.

 

Links and resources mentioned in this episode:

 

Instagram

Twitter

Linkedin

Implementing Joe’s advanced workflow strategies could be the game-changer you've been looking for. Tune in to streamline your processes and take your podcast to the next level!

**As an Amazon Associate, we may earn commissions from qualifying purchases of podcasting gear from Amazon.com. We also participate in affiliate programs with many of the software services mentioned on our website. If you purchase something through the links we provide, we may earn a commission at no extra cost to you. The team at Podcasting Tech only recommends products and services that we would use ourselves and that we believe will provide value to our viewers and readers.**

For additional resources and insights visit podcastingtech.com or follow us on social media:

 

 

PODCASTING TECH IS POWERED BY:

 

 

EQUIPMENT IN USE:

 

Transcript

Speaker:

Welcome to Podcasting Tech, a podcast that equips busy

 

 


Speaker:

entrepreneurs engaged in podcasting with proven and cost effective

 

 


Speaker:

solutions for achieving a professional sound and appearance.

 

 


Speaker:

I'm Matthew Passi, your host and a 15 year veteran in the podcasting

 

 


Speaker:

space. We'll help you cut through the noise and offer guidance on software and

 

 


Speaker:

hardware that can elevate the quality of your show. Tune in weekly

 

 


Speaker:

for insightful interviews with tech creators, behind the scenes studio tours, and

 

 


Speaker:

strategies for podcasting success. Head to podcasting tech dot

 

 


Speaker:

com to subscribe to this show on YouTube or your favorite podcast platform

 

 


Speaker:

and join us on this exciting journey to unlock the full potential of your

 

 


Speaker:

podcast. Gonna try something a little bit different today. We

 

 


Speaker:

are chatting with Joe Casa Bona. He's a podcast system

 

 


Speaker:

coach at podcastworkflows.com, and he

 

 


Speaker:

is all into how automation and software solutions can help you

 

 


Speaker:

with your podcast. Joe, thank you so much for joining us today. Thanks

 

 


Speaker:

for having me. I'm really excited to be here. We are excited to have you.

 

 


Speaker:

So before we jump into your, you know, system workflows and automation

 

 


Speaker:

and whatnot, how did you arrive in the podcasting space?

 

 


Speaker:

Well, I originally arrived in the podcasting space,

 

 


Speaker:

around 2010, something like that. I

 

 


Speaker:

was hanging out with a bunch of my friends. We were talking about a bunch

 

 


Speaker:

of different topics outside of our area of expertise.

 

 


Speaker:

And I said, how do you guys know so much about things

 

 


Speaker:

we didn't go to school for or whatever? And, they mentioned that they listen to

 

 


Speaker:

podcasts, so I started really digging into podcasts. I enjoyed it.

 

 


Speaker:

And, like many people, many tech oriented people, I guess, back,

 

 


Speaker:

in 2010, I listened to a bunch of podcasts and then

 

 


Speaker:

thought I should do this. So I started my first podcast about

 

 


Speaker:

18 months later. What was that podcast about? It was

 

 


Speaker:

called the TIL podcast. So TIL for

 

 


Speaker:

some of our younger listeners means today I learned. It is it has been

 

 


Speaker:

replaced by I was today years old when I learned this,

 

 


Speaker:

And it was me and a bunch of friends talking about things that

 

 


Speaker:

we didn't really know anything about, but talked about it anyway.

 

 


Speaker:

Very, very typical early 20 tens

 

 


Speaker:

podcast. I think it was just like, ah, we'll talk about

 

 


Speaker:

Bitcoin. What does that mean? It was not a very popular

 

 


Speaker:

podcast. It was like 5 people. It was a panel show,

 

 


Speaker:

and I'm a bad moderator. So but I I

 

 


Speaker:

learned the technical details of podcasting from from that

 

 


Speaker:

experience. And so where has that taken you to

 

 


Speaker:

today in terms of podcast that you host or produce or work

 

 


Speaker:

on? Like, what What's your what's your podcasting

 

 


Speaker:

resume looking like these days outside of the podcast workflows.com?

 

 


Speaker:

Yeah. So I, I really did enjoy that experience, and I'm

 

 


Speaker:

an extrovert. And I was working at home, and I was moving away. So I

 

 


Speaker:

started a proper podcast in 2016. It was called How I Built It.

 

 


Speaker:

It's, today it's called Streamline Solopreneur. I

 

 


Speaker:

finally decided, to seed the name to,

 

 


Speaker:

How I Built This, which launched about 3 months after me.

 

 


Speaker:

Yeah. I know. It was rough, and I was sad. But I I

 

 


Speaker:

interviewed developers on that show, and so I I I would always say, like,

 

 


Speaker:

so how did you build it? And so I I didn't wanna let go of

 

 


Speaker:

the name. Today, I talked to busy solopreneur

 

 


Speaker:

parents on the streamline solopreneur, about how

 

 


Speaker:

they can optimize their business and their time so they can spend

 

 


Speaker:

more time with their family. On the more niched

 

 


Speaker:

side of that, I have podcast workflows, which also has a podcast,

 

 


Speaker:

where I basically do the same thing through the lens of podcasting.

 

 


Speaker:

So as you probably know, podcasting is a very time consuming

 

 


Speaker:

thing or can be, and so I try to save

 

 


Speaker:

podcasters' time where I can.

 

 


Speaker:

And so yeah. So I have 2 other podcasts, but those are the 2 main

 

 


Speaker:

ones that I'm really focused on. I have

 

 


Speaker:

to imagine that when you were first starting to do how I built it

 

 


Speaker:

and, you know, progressed through this this journey, the tools

 

 


Speaker:

for podcasting were not nearly as robust or as time

 

 


Speaker:

saving as they are today. But what were some of those early

 

 


Speaker:

systems that you had, before we can get into some of the more,

 

 


Speaker:

you know, like I said, robust platforms that are available to podcasters

 

 


Speaker:

today? Yeah. So, I mean, scheduling

 

 


Speaker:

tools might have existed, but they weren't as, let's say, ubiquitous as they are

 

 


Speaker:

today. And so did everything via email.

 

 


Speaker:

I had a because I was it was, you know, I was a

 

 


Speaker:

web developer in a former life, and so I had, like, a GitHub

 

 


Speaker:

page that I would send to the other developers that I interviewed with

 

 


Speaker:

and, how to record on your

 

 


Speaker:

own because we would talk via Skype, and

 

 


Speaker:

I would use Skype call recorder or Ecamm call recorder rather. Point one

 

 


Speaker:

out for Ecamm call recorder. And

 

 


Speaker:

then I would record my audio in QuickTime, and I would ask my

 

 


Speaker:

guests to do the same thing. So sending instructions

 

 


Speaker:

on how to do that and talking them through that, talking about the importance

 

 


Speaker:

of headphones, which I still maintain is extremely important. But,

 

 


Speaker:

you know, in the before time, there were no there was no way

 

 


Speaker:

to do echo cancellation, really. So,

 

 


Speaker:

I didn't record video at that time, and it was, yeah, it was a

 

 


Speaker:

really largely manual process. So

 

 


Speaker:

the the time saving stuff came really

 

 


Speaker:

on the other side of that where I would build

 

 


Speaker:

automations with Zapier or Airtable to do the

 

 


Speaker:

communication side of things. And then because I

 

 


Speaker:

was in web development, I wrote my own code

 

 


Speaker:

on my WordPress website to do some of the

 

 


Speaker:

emailing and publishing stuff. Gotcha.

 

 


Speaker:

Alright. So outside of the stuff that you created for yourself,

 

 


Speaker:

what are some of the tools today that you think

 

 


Speaker:

are especially for, like you said, that solopreneur, that that

 

 


Speaker:

podcast working on his own. What are some of those tools that have to really

 

 


Speaker:

expedite and and turn their podcast

 

 


Speaker:

systems into something way more efficient and sustainable?

 

 


Speaker:

Yeah. So something that like, a very conscious decision I made

 

 


Speaker:

when I moved out of the web development space and fully into the

 

 


Speaker:

podcasting space was I'm only gonna use no code tools.

 

 


Speaker:

Like, if I'm gonna be helping my audience,

 

 


Speaker:

who is nontechnical, maybe,

 

 


Speaker:

I'm not gonna also write code that I have to, like,

 

 


Speaker:

explain to them how to install and support. Right? So today,

 

 


Speaker:

I'm using, make.com, formerly Integromat.

 

 


Speaker:

Make is very similar to Zapier. I would say Zapier is

 

 


Speaker:

more user friendly. And so, like, I'm working on an automations course, and

 

 


Speaker:

Zapier is going to,

 

 


Speaker:

kind of be the the thing I focus on there because it is it is

 

 


Speaker:

a more user friendly tool. Outside of that, I think

 

 


Speaker:

Notion is where, like, my

 

 


Speaker:

home base is, my whole dashboard for the show. And, again,

 

 


Speaker:

I was using Airtable, and I love Airtable, and I think the

 

 


Speaker:

automations in Airtable are better. But

 

 


Speaker:

Notion is a more popular, I think, largely more user friendly

 

 


Speaker:

tool for a lot of people, especially if you're

 

 


Speaker:

you know, with with Airtable, like, I had all of the

 

 


Speaker:

information about the podcast episode, but, like, you can't

 

 


Speaker:

take show notes. There's not good formatting in,

 

 


Speaker:

in Airtable for, like, long form text, right, where there is in in

 

 


Speaker:

Notion. So I think if we're

 

 


Speaker:

trying to streamline the tools that we're using, I think you can

 

 


Speaker:

kill more birds with 1 stone,

 

 


Speaker:

with, like, Notion and Zapier than with, like, Notion Airtable and maybe,

 

 


Speaker:

like, Google Docs or something like that. So, those 2 are

 

 


Speaker:

really at the center of a lot of things I do. And then, of course,

 

 


Speaker:

there's Dropbox, and I'm using cal.com for

 

 


Speaker:

scheduling, but Calendly is is the most popular one

 

 


Speaker:

there. I tend to like cal.com better because it

 

 


Speaker:

is free if you're not using it for Teams,

 

 


Speaker:

and it plays more nicely with make.com than

 

 


Speaker:

Calendly does. So there are a few reasons why I made the switch

 

 


Speaker:

over there. But between between

 

 


Speaker:

those things, you can really have, like, a well oiled machine

 

 


Speaker:

where once I record a podcast episode and do, like, the

 

 


Speaker:

intro, I move it into a Dropbox folder called need

 

 


Speaker:

called needs editing, and I don't see it again

 

 


Speaker:

until, it's it's live.

 

 


Speaker:

Wow. I mean, I'm familiar with Notion and, I guess,

 

 


Speaker:

the Notion of Notion, I should say. But I I know

 

 


Speaker:

it's just so powerful and that it could be it could be a little daunting

 

 


Speaker:

to get into it and really make it work for you. Whereas Airtable

 

 


Speaker:

is basically just a a glorified spreadsheet system and,

 

 


Speaker:

you know, you know, excel on steroids as they might say. I know Notion could

 

 


Speaker:

do some really amazing things, and that's one I I definitely wanna look into. I

 

 


Speaker:

imagine too that the emergence of AI has

 

 


Speaker:

been a major game changer for automation and podcast

 

 


Speaker:

workflows that you are creating for people. Yeah. So I

 

 


Speaker:

am I'll tell I'll tell people I'm AI

 

 


Speaker:

hesitant because I think people

 

 


Speaker:

want to use AI to do the wrong kind of work.

 

 


Speaker:

It's like, oh, AI can come up with questions for my guests

 

 


Speaker:

for me, or, AI can make the outline for my

 

 


Speaker:

episode. And I'm like, no. That's the thing that you're supposed to do.

 

 


Speaker:

AI can certainly help you do some research on your guest,

 

 


Speaker:

or a topic. Right? I like I like using AI

 

 


Speaker:

to get other perspectives on a topic, maybe

 

 


Speaker:

surface something I didn't think about that AI has

 

 


Speaker:

learned that maybe this is worth exploring. On the other

 

 


Speaker:

side of things, like, yes, I do use, like, AI

 

 


Speaker:

tools to read the transcript and come up

 

 


Speaker:

with descriptions or whatever.

 

 


Speaker:

I've never been impressed with those, and so I will

 

 


Speaker:

usually just use them as, like, a jumping off point or like,

 

 


Speaker:

oh, that's a really I forgot about that, and I didn't write it down in

 

 


Speaker:

my notes. So, like, one of my custom prompts is, you

 

 


Speaker:

know, I here's a transcript from an episode of the

 

 


Speaker:

streamline solopreneur. It's been, quote, unquote, trained on

 

 


Speaker:

what the streamline solopreneur is and what it's about in the target audience.

 

 


Speaker:

The topic of the episode is and whenever the topic is, please give

 

 


Speaker:

me, 3 to 6 takeaways from the episode.

 

 


Speaker:

And usually, at least one of those takeaways will be one I hadn't thought

 

 


Speaker:

about that I think is worth highlighting.

 

 


Speaker:

So, like, stuff like that where it's like, I take notes during

 

 


Speaker:

my interviews, but I definitely don't catch everything because I'm

 

 


Speaker:

trying to actively listen or whatever, especially now that I'm, like, recording

 

 


Speaker:

video too. Like, it's just, like, a very bad look for me to be doing

 

 


Speaker:

this while my guest is talking,

 

 


Speaker:

and I still do it because I'm trying to take notes or, like, look up

 

 


Speaker:

my stuff on my document. But if I can reduce the

 

 


Speaker:

number of times I'm doing that, right, I think it's probably

 

 


Speaker:

okay. It's funny you're saying that because as you're talking, I am

 

 


Speaker:

actually taking notes and looking up documents and and whatnot.

 

 


Speaker:

So, 100% guilty. Yeah. And, like, same

 

 


Speaker:

still. Right? Like, I know. But, like, if it's, like if I can get to

 

 


Speaker:

a point because, like, I like our interview right

 

 


Speaker:

now. Like, my interviews are on my Elgato prompter so that I can

 

 


Speaker:

make eye contact when I'm talking. But as a

 

 


Speaker:

result, it's, like, super obvious when I'm

 

 


Speaker:

not looking at the camera anymore. And so,

 

 


Speaker:

like, I get it. Right? And I do it, but if AI

 

 


Speaker:

can help me in in those areas, I think it's good.

 

 


Speaker:

Yeah. That's that's something we've always stressed too with folks about AI tools is that

 

 


Speaker:

they are phenomenal. They are very helpful, but they

 

 


Speaker:

don't replace the human. Like,

 

 


Speaker:

for me, when it comes to show notes, I you know, a blank piece of

 

 


Speaker:

paper is just, you know,

 

 


Speaker:

threatening. It is it is intimidating. Right? It's like, you know, scarier

 

 


Speaker:

than public speaking, the way people treat that kind of stuff. But

 

 


Speaker:

once AI generates that first draft,

 

 


Speaker:

it's a lot easier for me to look at and be like, okay. Let me

 

 


Speaker:

tweak this. Let me edit this. Let me move this around. Oh, now it's reminded.

 

 


Speaker:

I wanna add this. And so AI is definitely a great

 

 


Speaker:

supplement to your workflow, but, you know, we're just not at a place where it

 

 


Speaker:

could replace human content where we need it.

 

 


Speaker:

Yeah. I agree wholeheartedly. And it's so funny you mentioned the blank, you know,

 

 


Speaker:

like, the blank screen. Right? Because, I wrote about that

 

 


Speaker:

in my newsletter this week as we record this,

 

 


Speaker:

where I talked about, like, when I was writing my master's thesis, like, just

 

 


Speaker:

looking at the blinking cursor in word was so

 

 


Speaker:

daunting. And and I

 

 


Speaker:

tell that story because I'm like, with segments, like, if you do segments for a

 

 


Speaker:

solo episode, you're not staring at a blank cursor anymore. Right?

 

 


Speaker:

Like, you you have kind of the broad strokes of

 

 


Speaker:

what you wanna talk about, and just, like, a little jumping off

 

 


Speaker:

point will make that content creation process easier.

 

 


Speaker:

And, like, having segments means that you don't feel like you need

 

 


Speaker:

to fill the space with one thing for 10 minutes. And so,

 

 


Speaker:

it's really funny you mentioned that because I I agree wholeheartedly. Like, just having

 

 


Speaker:

a little prompt, no pun intended, I guess,

 

 


Speaker:

to help you get to where you need to go is super helpful.

 

 


Speaker:

What about hardware? What are some of the the tools that you

 

 


Speaker:

use for video and audio

 

 


Speaker:

that give you what is a extremely crisp picture,

 

 


Speaker:

great sounding audio that you typically recommend to podcasters?

 

 


Speaker:

Great question. So my, my setup is,

 

 


Speaker:

again, like, I put it together pre 2020,

 

 


Speaker:

we'll say, right, before I think a lot of companies started

 

 


Speaker:

investing in making affordable, really good podcasting

 

 


Speaker:

stuff. And so, like, I'm using the Shure SM 7

 

 


Speaker:

b. I would not recommend that today

 

 


Speaker:

for podcasters. The Shure MV 7 is half the price,

 

 


Speaker:

and I suspect just as good or at

 

 


Speaker:

least good

 

 


Speaker:

good and then not appreciably worse

 

 


Speaker:

than the s m 7 b, we'll say. And then I I am

 

 


Speaker:

using the RodeCaster Pro 2, which is like a pre 2020 item. And I

 

 


Speaker:

just I just really like that because I do have multiple mics and different

 

 


Speaker:

inputs, and it looks cool on my desk probably. And when I

 

 


Speaker:

do solo shows, like, I have, you know, buttons assigned. And so

 

 


Speaker:

I do like having that. I think the main reason that I have this

 

 


Speaker:

kind of setup. Right? I also don't need the Cloudlifter, which is like

 

 


Speaker:

another piece of hardware that you would need if you have the share s m

 

 


Speaker:

7 b, but the RODECaster Pro supports that and then has, like,

 

 


Speaker:

presets for the s m 7 b. The reason I have that is

 

 


Speaker:

because, right when we started recording, Matthew, I don't know if you

 

 


Speaker:

heard, but my daughter, like, fell or something and was

 

 


Speaker:

screaming. Oh, no. Yeah. And she was upstairs. My wife is up there. I

 

 


Speaker:

didn't, she didn't didn't just, like, leave her for her own. But, you

 

 


Speaker:

know, she, like, ran into something and was just very upset.

 

 


Speaker:

And that's gonna happen frequently in my house at various times of the day because

 

 


Speaker:

I work from home and I have 3 small children. And one of the benefits

 

 


Speaker:

of my setup is that no one ever

 

 


Speaker:

hears that, which I really is is

 

 


Speaker:

good for a lot of reasons. Right? So I would say, like, what I

 

 


Speaker:

would recommend to most people today is if you're if you can spend $250

 

 


Speaker:

on the mic, the share MV 7 plus is the way to go.

 

 


Speaker:

If you are maybe sub 100, I would say, like, the

 

 


Speaker:

Samsung q two u or the a t r 21

 

 


Speaker:

100 x is gonna be good, and those are good like USB microphones.

 

 


Speaker:

Sure. M v 7 plus is a USB c, but it also supports

 

 


Speaker:

XLR. So if you want a little bit of extra hardware processing,

 

 


Speaker:

then you can also get, like, the Focusrite Scarlett solo interface or something like that,

 

 


Speaker:

but that's not really necessary anymore. And then for the

 

 


Speaker:

camera, I will recommend that if you have

 

 


Speaker:

an I if you're not looking to spend, like, $1,000 and you

 

 


Speaker:

have an iPhone, that's the way to go,

 

 


Speaker:

because you get just, like, an incredible picture. And if you have a Mac, that's

 

 


Speaker:

like there's continuity camera there. I have

 

 


Speaker:

the Sony a 64100

 

 


Speaker:

with a Sigma F 16 lens, which is

 

 


Speaker:

how we get like, this is not a zoom or blurring effect thing. This

 

 


Speaker:

is like there's the bokeh depth. Actual depth of field

 

 


Speaker:

we're getting here. Yeah. More important than that, I think, is is

 

 


Speaker:

the lighting. Right? So, like, you need, like, a couple of good lights because

 

 


Speaker:

then no matter what camera you have, it's not working as

 

 


Speaker:

hard to produce a crisp

 

 


Speaker:

picture. So I have my key light right in front of me. I have the

 

 


Speaker:

fill light over here, and then I have the backlight behind me, which

 

 


Speaker:

is also helping create that depth. And then as an

 

 


Speaker:

added bonus, I make sure that my monitor is on dark

 

 


Speaker:

mode when I'm recording on camera because the good

 

 


Speaker:

lighting plus dark mode means that it's not

 

 


Speaker:

I I noticed sometimes if I was demoing something from a YouTube

 

 


Speaker:

channel, if I switch to a predominantly

 

 


Speaker:

white background, the cut

 

 


Speaker:

like, the color in the video changed completely,

 

 


Speaker:

which is not something I'm sure a lot of people have to or me like,

 

 


Speaker:

need to think about, but it's something that I I consider as well.

 

 


Speaker:

Yeah. I I can definitely say I'm guilty of being in video

 

 


Speaker:

calls and looking up at my camera and realizing that

 

 


Speaker:

as I'm scrolling websites or whatever, maybe not paying

 

 


Speaker:

attention, My lighting is changing on me, which is probably a dead

 

 


Speaker:

giveaway that, I'm not really listening and, you know, you

 

 


Speaker:

could see all the activity just from from the lighting changes.

 

 


Speaker:

You know, it that that iPhone continuity camera is a phenomenal,

 

 


Speaker:

phenomenal hack for podcasters, especially if you're getting started. You don't

 

 


Speaker:

wanna spend more money on more equipment. It is free if you have a

 

 


Speaker:

iOS device and a and a, you know, macOS operating system. It

 

 


Speaker:

just works so, so well together. The one thing I found with it though was

 

 


Speaker:

that I was just it was so annoying to have to

 

 


Speaker:

mount my phone to record and

 

 


Speaker:

then have to remember to take it down or, you know, maybe there was,

 

 


Speaker:

like, something that I wanted to do on my phone at the same time that

 

 


Speaker:

I was doing it. And so I I actually reverted back to

 

 


Speaker:

using a Logitech BRIO, just so I can keep my

 

 


Speaker:

phone handy for for other things, but I I agree wholeheartedly. If if you don't

 

 


Speaker:

have a good camera and you wanna get started with high quality video, like, the

 

 


Speaker:

iPhone continuity camera is a great way to go.

 

 


Speaker:

So if somebody is hearing this and they're thinking, okay, you know, Joe,

 

 


Speaker:

this sounds great. These these automations, these workflows, how does somebody

 

 


Speaker:

engage with you? How do you help a podcaster streamline

 

 


Speaker:

their operation? Yeah. So, I mean, if we get

 

 


Speaker:

into the the nitty gritty, first of all, I know I just listed a bunch

 

 


Speaker:

of resources. If you go to podcast workflows.com/tech,

 

 


Speaker:

that's a a page that I'll create specifically for for your listeners, Matthew,

 

 


Speaker:

with some of the stuff that we talked about here, the the gear and the

 

 


Speaker:

automations and, like, my free automation database.

 

 


Speaker:

But, the way that I help podcasters primarily is we'll sit

 

 


Speaker:

down, and first, we'll talk about, what

 

 


Speaker:

their biggest problem is. Right? A lot of podcasters will say, like, I wanna

 

 


Speaker:

grow. I wanna make money. And, like,

 

 


Speaker:

no matter what, you need time to do that,

 

 


Speaker:

where a lot of podcasters will get stuck in

 

 


Speaker:

the all of my time is going to, like, actually

 

 


Speaker:

creating the content. And so I wanna help

 

 


Speaker:

podcasters free up their time so that they can do the things they wanna

 

 


Speaker:

do most while also focusing on creating good content. That's how

 

 


Speaker:

you get more listeners. Right? It's not the only

 

 


Speaker:

like, it's not the only thing you have to do, but, if

 

 


Speaker:

you don't have good content, you're not going to keep people.

 

 


Speaker:

Right? So I will sit down with a podcaster, and

 

 


Speaker:

I'll ask them. I have a fairly long

 

 


Speaker:

survey that we'll go through in, like, a discovery call where we cover every

 

 


Speaker:

aspect of their show. So I'll I'll usually say, like, what do you

 

 


Speaker:

do? Tell me everything you do for your show. And they'll say, alright. Well,

 

 


Speaker:

I look for guests, and then I'll book with and I'll be like, wait. Wait.

 

 


Speaker:

Wait. Wait. When you how do you look for guests? Where do you look for

 

 


Speaker:

them? How do you reach out to them? How much time do you spend

 

 


Speaker:

doing that? Okay. Then I'll book the guest. And then no. No. No.

 

 


Speaker:

Wait. Wait. Wait. How do you book with the guest, though? Do you use email,

 

 


Speaker:

or do you use, like, Calendly? And what do you ask them ahead of time?

 

 


Speaker:

Then I record with the guest. Once we record, wait. Where do you record? Right?

 

 


Speaker:

So, like, I want to get into the fine

 

 


Speaker:

details of what they're doing, how

 

 


Speaker:

they're doing it, what tools they're using. Because once I understand that, I

 

 


Speaker:

can take all of those ingredients and

 

 


Speaker:

bake them a beautiful save 12 hours per week

 

 


Speaker:

cake with the tools that they use. Right? Because that's the

 

 


Speaker:

other thing I try to think about is, like, you know, you mentioned

 

 


Speaker:

that you don't really like Notion or you haven't really looked into Notion. You prefer

 

 


Speaker:

Airtable. If I come to you and I'm like, well, you have to use my

 

 


Speaker:

Notion planner, that might immediately

 

 


Speaker:

dissuade you from saving time. Whereas if I'm like, I can build this

 

 


Speaker:

system inside of Airtable for you,

 

 


Speaker:

that's gonna be better for you. Right? And if someone's like, I don't have any

 

 


Speaker:

opinion, then I'm like, okay. Well, great. Here's here's my Notion template, and it's

 

 


Speaker:

it's packaged, and it's everything you need. But

 

 


Speaker:

if you have tools that you prefer to use, I like to also use those

 

 


Speaker:

tools because it's creates less friction.

 

 


Speaker:

Less friction creates more change, creates more

 

 


Speaker:

time. Yeah. And and, just, you know, we we actually

 

 


Speaker:

don't use air table. I tried it once years ago, and I I found it

 

 


Speaker:

to be limited. We're we're now with ClickUp, which,

 

 


Speaker:

also probably still not as robust as Notion in certain

 

 


Speaker:

ways, but does have incredible automation capabilities and

 

 


Speaker:

and can be very useful. So, if anybody ever has

 

 


Speaker:

questions about ClickUp, please, you know, don't hesitate to reach out. I can easily talk

 

 


Speaker:

about, you know, what's so great about that. So once

 

 


Speaker:

again, if you are hearing this and you're thinking, you know, I could really

 

 


Speaker:

use some help to streamline my workflow, you're gonna check out

 

 


Speaker:

podcast workflows.com. Again, that's podcast workflows.com.

 

 


Speaker:

Chatting with Joe Casa Bono. He's the podcast systems coach

 

 


Speaker:

at podcast workflows.com. So, Joe, I mean, it

 

 


Speaker:

sounds like you're already kinda doing this, but is there a

 

 


Speaker:

a place within the podcasting world where you'd like to see

 

 


Speaker:

some improvement that maybe nobody's really working on

 

 


Speaker:

today? Yeah. So, I mean, I think one of the reasons that

 

 


Speaker:

I'm really all in on this is because I've tried the

 

 


Speaker:

positioning of grow your podcast. Right? And I'm

 

 


Speaker:

like, I'm not a marketing guy, so I'm maybe not

 

 


Speaker:

the you know, I I grew a podcast very quickly, but that

 

 


Speaker:

was a few years ago now. Right? And and things have changed.

 

 


Speaker:

I've tried to make money with your podcast, which I can definitely still

 

 


Speaker:

do, but a lot of people are are doing that now.

 

 


Speaker:

Right? And I think that when it comes to

 

 


Speaker:

thinking about workflows or processes,

 

 


Speaker:

I there's I think there's a lot of room for growth there. Right? I think

 

 


Speaker:

we're really early days into the AI, and, like, I'm not anti

 

 


Speaker:

AI, like I said. Right? I am

 

 


Speaker:

I I am hesitant, and I wanted to be used for

 

 


Speaker:

the right thing. So I think a place where I would love to see improvement

 

 


Speaker:

is how can I leverage AI to

 

 


Speaker:

take things off of my plate

 

 


Speaker:

without replacing me in the content process? Because

 

 


Speaker:

it's not gonna be a replacement. Right? It's

 

 


Speaker:

it's going to be a a

 

 


Speaker:

worse experience or worse output. Right? I I

 

 


Speaker:

would never you know, if if you're writing as

 

 


Speaker:

if you're hired as a speechwriter for the president

 

 


Speaker:

of a company or of the United States or whatever, you're

 

 


Speaker:

not gonna have your intern write that speech. The speech is too

 

 


Speaker:

important for for and for someone who doesn't

 

 


Speaker:

have as much experience, right, as as you. So I view the same thing

 

 


Speaker:

with AI. I I view AI as an intern,

 

 


Speaker:

not as my equal. And I I think that

 

 


Speaker:

when we leverage when we can think about

 

 


Speaker:

that more in the podcasting space, it's it will help us a lot more.

 

 


Speaker:

That's an interesting way to think about it. Now if only the I could get,

 

 


Speaker:

coffee for us while we're actually podcasting. I know. That well, that would just be

 

 


Speaker:

swell. I actually I I saw an amazing quote one time. It said something to

 

 


Speaker:

the effect of, I'd much rather have AI figure out,

 

 


Speaker:

like, how to do my laundry, how to, you know,

 

 


Speaker:

like, how to take on these mundane tasks versus be used

 

 


Speaker:

to replace or create art. Well, like, I'd rather have more time

 

 


Speaker:

to do that than let AI take over that and have more time

 

 


Speaker:

for the mundane stuff in the world. So that's, I like the way you think

 

 


Speaker:

about it with that intern perspective. Right? It's not quite the pro, not quite the

 

 


Speaker:

master. It's helpful, but, right, it's it's not it's

 

 


Speaker:

not gonna take over the master's job

 

 


Speaker:

just yet. And I mean,

 

 


Speaker:

I know you said you've had your tech around since 2010, but is there any,

 

 


Speaker:

sorry, since 2020, is there any technology that

 

 


Speaker:

you are looking to get your hands on for podcasting? Whether

 

 


Speaker:

it's something that's out there that's just on your wish list or

 

 


Speaker:

maybe a a piece of equipment or software that you wish somebody

 

 


Speaker:

would make to streamline podcasting for you?

 

 


Speaker:

Wow. That's, that's a really good question.

 

 


Speaker:

You know, I was talking to my friend, Luis, and he was we

 

 


Speaker:

were talking about, like, automating to the nth

 

 


Speaker:

degree, just like how much could you do it.

 

 


Speaker:

And what I would love and I think this is within reach,

 

 


Speaker:

but when I record solo episodes, I don't send them off to my editor.

 

 


Speaker:

I use Ecamm Live, and I have a stream deck until, like, I can pause

 

 


Speaker:

and easily remove stuff if I need to. But, usually,

 

 


Speaker:

because of the segments, I don't have to cut out a lot of stuff. I

 

 


Speaker:

still need to process because, like, I do take, like, heavy breaths,

 

 


Speaker:

and I, you know, I have, like, some mouth clicking, and I hate those sounds.

 

 


Speaker:

And people will say, like, yeah. But, like, you make those sounds in real life,

 

 


Speaker:

and I say that's true, but I'm not doing it, like, right in someone's ear.

 

 


Speaker:

Yeah. Yeah. Like, yeah. Just so you people can enjoy exactly what we're talking about.

 

 


Speaker:

Yeah. Exactly. Hear him from Joe right now. Right. Yeah. I'm usually, like, feet

 

 


Speaker:

away from people when that's happening. Right? And not, like, right up in their

 

 


Speaker:

ear. So I I wanna remove that stuff, and I

 

 


Speaker:

have, like, this little chain in Logic Pro.

 

 


Speaker:

And what I would love is, like, as soon as I save a file to

 

 


Speaker:

a specific folder, it opens up in Logic

 

 


Speaker:

Pro, runs those filters, and spits

 

 


Speaker:

out the finalized file. And I

 

 


Speaker:

think you can do that with, like, AppleScript,

 

 


Speaker:

maybe. But it's that that is one

 

 


Speaker:

place that I would love to see because that would take so much

 

 


Speaker:

little manual like, fewer manual clicks off of

 

 


Speaker:

my plate. And, like, I know that people will say, like, well, there's

 

 


Speaker:

studio sound in Descript, and I'm like, yeah. But that it's not

 

 


Speaker:

my chain is dialed into my microphone and the way I talk,

 

 


Speaker:

and I I want that editing because that's gonna sound a lot better than

 

 


Speaker:

AI trying to figure out. Also, I don't know if they fixed this, but, like,

 

 


Speaker:

studio sound is god awful when you use an actual good mic.

 

 


Speaker:

Like, AI is deaf maybe they fix this, but

 

 


Speaker:

studio sound is for the people using the built in microphone with no

 

 


Speaker:

headphones. It does an amazing job of cleaning that up,

 

 


Speaker:

but, like, it because it makes these assumptions,

 

 


Speaker:

if those don't exist in the audio, it just kinda, like, fakes it.

 

 


Speaker:

Yeah. It can it can overwork good audio. I haven't I haven't used it

 

 


Speaker:

in a in a couple of years, but, it it has done miracles

 

 


Speaker:

for bad audio, but yet I'm I'm a little hesitant to use it on

 

 


Speaker:

decent audio. Right. Because the directive isn't

 

 


Speaker:

clean up this audio if it needs to be cleaned up. It's clean up this

 

 


Speaker:

audio. Right. Right. Remove the room noise. Well, there's no room noise, so I'm gonna

 

 


Speaker:

remove something. Yeah. Yeah. Exactly. You might you would like that.

 

 


Speaker:

Okay. And then the last question we like to ask everybody is is there a

 

 


Speaker:

podcast that you are subscribed to or that you are listening to that, you know,

 

 


Speaker:

maybe you have a bunch in your playlist? But when this one hits, you're gonna

 

 


Speaker:

stop what you're doing. You're gonna listen to it. Right? It it you never miss

 

 


Speaker:

an episode. What what's that podcast or 2 that just

 

 


Speaker:

will always have priority for you? 1 is Cortex

 

 


Speaker:

from Relay or Relay dot f m. That's with CGP

 

 


Speaker:

Grey, and Mike Hurley. It's it's monthly,

 

 


Speaker:

and it's just a great I love the insight that they give on, like,

 

 


Speaker:

productivity and the way they think about work, and it's just

 

 


Speaker:

a very interesting podcast to me. And then the other one is Serious

 

 


Speaker:

Trouble, and that's with Josh Barrow, a journalist

 

 


Speaker:

who formerly hosted, KCRW's left, right, and center,

 

 


Speaker:

and Ken White, a former federal prosecutor,

 

 


Speaker:

and they talk about federal cases.

 

 


Speaker:

And I think that Josh is an excellent

 

 


Speaker:

like, you know which side of the aisle he falls on politically, but he's an

 

 


Speaker:

excellent journalist who asks really good questions. And I

 

 


Speaker:

think Ken White is just a very funny commentator,

 

 


Speaker:

And so, you also know where he falls, and he's a little bit more partisan

 

 


Speaker:

than Josh. But I think his insights and experience are very funny,

 

 


Speaker:

and so I love listening to that podcast. Very good. Well,

 

 


Speaker:

we'll have links to those 2 shows as well in the show notes as well

 

 


Speaker:

as a link to podcast workflows.com

 

 


Speaker:

and some profiles. If you wanna check out Joe Casa

 

 


Speaker:

Bono, the podcast as some coach at podcast workflows. Joe,

 

 


Speaker:

it is a pleasure to chat with you. And now that I know that you're

 

 


Speaker:

just a few miles away, I hope you get to, meet up in person soon.

 

 


Speaker:

Thanks for joining me today. My pleasure and absolutely anytime, Matthew. Thanks

 

 


Speaker:

so much for having me on the show. Thanks for joining us today on

 

 


Speaker:

Podcasting Tech. There are links to all the hardware and software

 

 


Speaker:

that help power our guest content and podcasting tech

 

 


Speaker:

available in the show notes and on our website at podcastingtech.com.

 

 


Speaker:

You can also subscribe to the show on your favorite platform, connect with us on

 

 


Speaker:

social media, and even leave a rating and review while you're there. Thanks,

 

 


Speaker:

and we'll see you next time on Podcasting Tech.