Many podcasters dream of using their show as a powerful relationship-building tool—but how do you do it effectively? If you’re looking to create meaningful business connections through podcasting, this episode of PodcastingTech is for you!
This week, Mathew Passy sits down with Stefan Lubinski, creator of Audience Builders (https://bookme.name/stefan), to explore innovative ways podcasters can use their shows as strategic relationship acquisition tools for business growth.
Stefan Lubinski is a seasoned sales trainer, speaker, and podcast producer, with experience hosting television, radio, and online productions. With a strong background in sales and business development, he has helped transform multiple podcasts into thriving thought leadership platforms.
Tune in and discover how to turn your podcast into a networking powerhouse!
IN THIS EPISODE, WE COVER:
From Sales to Podcasting: Stefan shares his journey from sales to podcasting and how his accidental entry into media led to the creation of successful media brands. (00:01:14)
Turning Podcasts into Relationship Bridges: Stefan shares his model of involving select industry movers on a podcast to foster beneficial partnerships and joint ventures. (00:04:17)
The Strategy behind Content for Business: Stefan breaks down the concept of using podcasts as relationship acquisition tools rather than focusing solely on audience downloads and using podcasts for long-term business growth. (00:05:48)
Mastering Guest Relationships: Stefan explains the do's and don'ts of leveraging podcast guest appearances for business and the importance of relationship nurturing. (00:10:13)
Pay-to-play Models in Podcasting: The pros and cons of pay-to-play models in podcasting and how they can offer value when done transparently. (00:18:02)
The Future of Podcasting: Stefan's vision for an all-in-one podcasting platform, covering everything from guest management to publication and social syndication. (00:24:42)
Links and resources mentioned in this episode:
Connect with Stefan Lubinski:
http://stefanlubinski.com
Follow Steven on Linkedin - @stefanlubinski
Connect with Stefan’s podcast recommendations:
Tim Ferriss' Podcast - https://tim.blog/podcast/
The Diary of a CEO - https://stevenbartlett.com/doac/
Riverside for improved virtual interviews:
http://www.riverside.fm/?via=mathew
Descript for podcast editing:
https://www.descript.com
Understanding the power of podcasting in fostering relationships and business growth is crucial. Subscribe to Podcasting Tech on all major platforms and follow us on social media for more insights and updates.
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