Are you looking to elevate your podcast while keeping costs low? You're in the right place. Today on Podcasting Tech, we feature an expert in budget-friendly podcasting and effective marketing techniques.
Sarah St John, a seasoned entrepreneur, podcaster, and author, joins us to share invaluable insights from her journey. Sarah hosts a Top 100 Entrepreneurial Podcast on Apple called the Frugalpreneur podcast - https://www.frugal.show/. She also owns a podcast marketing agency aptly called Podcast Marketing Agency - https://www.podcastmarketing.agency/.
Host, Mathew Passy chats with Sarah St John about her entry into podcasting, her successful methods for growing a podcast on a budget, and her new venture in podcast marketing.
Main topics covered in the episode:
Sarah St John’s journey into podcasting and the creation of Frugalpreneur.
Early investments and budgeting tips for starting a podcast.
Strategies that contributed to Sarah's podcasting success, including thematic mini-series and securing notable guests.
How the podcasting landscape has evolved with new technologies and shorter episode formats.
Key mistakes podcasters make and how to avoid them, such as optimizing cover art and episode titles.
An innovative approach to podcast marketing that includes Times Square billboards and other unique promotional tactics.
Why this episode is important:
Whether you're just starting or looking to refine your podcast, Sarah's pragmatic approach offers actionable advice to maximize your resources effectively. She is well-versed in cost-efficient strategies to help businesses and podcasts thrive. Let's engage in a conversation about cutting-edge marketing tactics and essential strategies every podcaster should know.
IN THIS EPISODE, WE COVER:
Sarah’s journey into podcasting: From the creation of Frugalpreneur to flourishing beyond her initial book launch.
Strategies for early success: Examples include topical mini-series and featuring notable guests like Pat Flynn and John Lee Dumas.
Importance of shorter episodes: How Sarah improved her completion rates and overall podcast ranking.
Conducting effective podcast audits: Steps to improve cover art, episode descriptions, and search engine optimization (SEO).
Innovative marketing tactics: Utilizing Times Square billboards and the potential for podcasters.
Links and resources mentioned in this episode:
Frugalpreneur Podcast: https://www.frugal.show/
Frugalpreneur Book: https://amzn.to/3VrByu9
Sarah’s Podcast Marketing Agency:
https://www.podcastmarketing.agency/
Recommended hardware: Audio Technica ATR2100 USB microphone -
https://amzn.to/3PBsPTe
Join us next time on Podcasting Tech, and don't forget to subscribe on your favorite platform or follow us on social media. Your journey to unlocking the full potential of your podcast starts now!
As an Amazon Associate, we may earn commissions from qualifying purchases of podcasting gear from Amazon.com (http://amazon.com/). We also participate in affiliate programs with many of the software services mentioned on our website. If you purchase something through the links we provide, we may earn a commission at no extra cost to you. The team at Podcasting Tech only recommends products and services that we would use ourselves and that we believe will provide value to our viewers and readers.
Connect with Podcasting Tech:
For additional resources and insights visit https://podcastingtech.com/ or follow us on social media:
- Instagram: https://www.instagram.com/podcasting_tech/, https://www.instagram.com/mathewpassy/
- Threads: https://www.threads.net/@mathewpassy
- Facebook - https://www.facebook.com/podcastingtech, https://www.facebook.com/mathewpassy
- LinkedIn - https://www.linkedin.com/in/mathewpassy/
- Twitter - https://twitter.com/mathewpassy/
Podcasting Tech is Powered By:
- Captivate - https://hi.switchy.io/Lfue - Easy, professional podcast hosting to create, grow and make money from your podcasts
- Podpage - https://swiy.co/LfuK - Build a beautiful podcast website in 5 minutes
- Riverside.fm - https://hi.switchy.io/LfuW - Record Podcasts And Videos From Anywhere
- Castmagic - https://swiy.co/LfuR - The fastest way to create content from your audio and video episodes
- Podgagement - https://swiy.co/LfwX - Engage your audience and grow your podcast
Equipment in Use:
- Rodecaster Pro 1st - No longer available. Consider the Rodecaster Duo - https://amzn.to/4b8jT0u or Rodecaster Pro II - https://amzn.to/47QemZL
- EV RE20 with 309a Shockmount - https://amzn.to/3SbmZrZ
- Rode PSA1+ - https://amzn.to/3u4JMO7
- iPhone continuity camera but previously the Logitech Brio 4k https://amzn.to/3SvPtOI
- DCMEKA In-Ear Monitors - https://amzn.to/3HuGgj5
- BusyBox Smart Sign - https://amzn.to/4b3skuh
YouTube Channel
Apple Podcasts
Spotify
Amazon Music
Youtube Music
RSS Feed